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Email Spam Filtering

RRP $289.99

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Email Spam Filtering: A Systematic Review surveys current and proposed spam filtering techniques with particular emphasis on how well they work. The primary focus is on spam filtering in email, while similarities and differences with spam filtering in other communication and storage media - such as instant messaging and the Web - are addressed peripherally. Email Spam Filtering: A Systematic Review examines the definition of spam, the user's information requirements and the role of the spam filter as one component of a large and complex information universe. Well known methods are detailed sufficiently to make the exposition self-contained; however, the focus is on considerations unique to spam. Comparisons, wherever possible, use common evaluation measures and control for differences in experimental setup. Such comparisons are not easy, as benchmarks, measures and methods for evaluating spam filters are still evolving. The author surveys these efforts, their results and their limitations.In spite of recent advances in evaluation methodology, many uncertainties (including widely held but unsubstantiated beliefs) remain as to the effectiveness of spam filtering techniques and as to the validity of spam filter evaluation methods. Email Spam Filtering: A Systematic Review outlines several uncertainties and proposes experimental methods to address them. Email Spam Filtering: A Systematic Review is a highly recommended read for anyone conducting research in the area or charged with controlling spam in a corporate environment.


International Trade Mark And Signs Protection

RRP $47.99

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This Handbook is concerned with the law of trademarks and related signs - company names, domain names, indications of geographical origin, work names and other names. It consists of a series of comprehensive and practical reports from 14 of the world's most important economies - Austria, Belgium, Canada, China, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Portugal, Russia, Switzerland and the United Kingdom - each detailing the present state of the law in that jurisdiction. Each country report is between 40 and 120 pages long. (The law of trademarks in the US will be dealt with in a future second edition). For many multi-national companies their knowledge of trademarks and signs has never been more important. Infringement of valuable signs and trademarks can lead to multi-million dollar disputes and correspondingly large settlements and awards. This Handbook is designed to enable multi-national enterprises to understand the different legal environments in which they operate and to plan their legal and commercial strategies accordingly, avoiding disputes and protecting their own IP assets. Moreover, the Handbook enables communication with foreign advisers and helps to avoid the pitfalls and misunderstandings arising from advice and information given and received across borders. Besides being organised by jurisdiction, the book deals with all types of trademark or sign using the same analytical method (formation, cancellation, proprietorship, transfer, licence, conflicts between signs, scope of protection, opposition to registration, types of claims and procedures) and in respect of each jurisdiction the authors set out the best strategy for safeguarding the goodwill related to trademarks and signs. The second and third parts of the handbook offer an overview of modern approaches to the marketing of trademarks and signs, as well as accepted market valuation methods. The system used to organise the account of trademark law in each country facilitates straightforward and quick access to the relevant laws. Within each country report the authors focus on potential conflicts between signs and trademarks, thus adding to the practical value of the book. The authors are all experienced and well-known experts in their own countries, whose collective approach to writing emphasises making the content clear, coherent, concise and practically-oriented. Country Contributors: Austria - Christian Hauer (Wien) Belgium - Hendrik Vanhees (Antwerp University) Canada - Kelly Gill (Toronto) China - Yi Wenhui/Lian Yunze/Connie Zhuang (Beijing) Czech Republic - Petr Hajn/Ivo Telec (Brno University) France - Pascale Trefigny (Grenoble) Germany - Paul Lange (Dusseldorf) Italy - Adriano Vanzetti (Milan) Japan - Kazuko Matsuo (Tokyo) The Netherlands - Paul van der Kooij (Leiden University) Portugal - Jose de Oliveira Ascencao (Lisbon) Russia - Alexander Petrovich Sergeev (St. Petersburg) Switzerland - Eugen Marbach/Peter Widmer (Bern) United Kingdom - Phillip Johnson (London) Brand Strategy - Klaus Schmidt () Brand Valuation - Klaus Brandmeyer (Hamburg)/Roland Schulz(Cologne)/Ottmar Franzen (Wiesbaden) Language Consultant - Jeremy Phillips (London)



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